Shinnecock Indian Nation Erects Billboards to Assert Sovereignty

As wealthy New York families drove east to the Hamptons over the holiday weekend, the Shinnecock Indian Nation protested their presence via billboard, The New York Times reported.

Standing six-stories high, the billboards sit on the main highway that all drivers heading to the Hamptons must use. While the signs reportedly show ads for watches and reminders to drive safely, among other things, the Shinnecock tribal seal sits atop the billboards, 60 feet in the air. The message is simple: the Hamptons actually belong to the Shinnecock Indian Nation.

 

The jurisdiction doesn’t allow billboards, and state officials reportedly pushed back with legal action against the Shinnecocks. The Times reports that a state judge issued a temporary restraining order to halt construction on the two electronic signs. But the tribe, which is native to the land now called Long Island—including the ground on which the billboards sit—is standing its ground.

“We don’t recognize their authority on our sovereign lands,” Bryan Polite, the tribe’s chairperson, told The Times. The tribe expanded on that point in a statement posted to Facebook today (May 28). From that statement:

The state’s lawsuit against Shinnecock officials is a thinly veiled attack on the Shinnecock Nation and our right of self-determination. Throughout our history, our lands and economic future have been taken from us by the state and the surrounding community. Our goal is simply to generate revenue to provide for our people. The state has a long history of bulldozing Indian lands and Indian people to get what it wants. We will fight against the most recent effort to attack our tribal sovereignty.

The Shinnecock Nation sees the start of summer as the perfect time to protest, and the highway as the best venue to get the word out. It also sees the billboards as a way to create much-needed revenue for the tribe.

“We’re taking advantage of the opportunity because of the fact that billboards are not allowed in the Hamptons. On our land, we feel we had a captive audience with the highway traffic,” Lance Gumbs, vice chair for the Shinnecock Indian Nation, told Newsday.

As of now, Newsday reports that the tribe has no plans to remove the billboards.

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